Campaigns

Get Involved with ShopKind Week!

Leading high street retailers, the Home Office and industry groups are coming together to support #ShopKind Week, taking place from 6th – 10th May 2024. 

The #ShopKind campaign aims to remind customers about the importance of being considerate to shopworkers and each other. UK-wide polling highlights that 31% of customers are more anxious when they shop and 36% of customers have witnessed violence and abuse towards shop worker while shopping.

Figures from the Association of Convenience Stores’ annual Crime Report also show that almost 9 in 10 colleagues working in local shops have experienced verbal abuse over the last year. 

The most frequently cited triggers in the report were: 

1.   Encountering shop thieves  

2.   Asking customers to verify their age

3.   Refusing to serve intoxicated customers 

The #ShopKind campaign is backed by the Home Office and supported by over 100 leading high street retailers, the nation’s shopkeepers and trade union USDAW. 

The British Retail Consortium’s annual Crime Survey shows that there are over 1300 incidents of violence and abuse every day in the retail sector. In April 2024, the Government announced that it would be introducing a separate offence for assaulting a retail worker, building on previous sentencing guidelines that made assaulting someone working in a store an aggravated offence. 

This week (6-10 May) retailers are reminding customers to ShopKind in stores and acknowledge the important role of shopworkers to communities. 

Retailers looking to get involved with the campaign during #Shopkind Week (6th – 10th May) can download supporting materials from the National Business Crime Centre website here